Mapping Netflix’s updated organizational culture deck

Netflix’s culture deck has been viewed almost 20 million times since it was first published as a slide presentation in 2009.

Drafted by Patty McCord, Netflix’s former Chief Talent Officer, the  infamous document and philosophy is now known as “Netflix Culture: Freedom & Responsibility.” 

This Culture Design Canvas is a representation of Netflix’s manifesto updated in 2017.

Disclaimer: We filled the Culture Design Canvas using the content on Netflix’s manifesto developed by the organization.

Netflix Culture: The Direction

The center of the Culture Design Canvas represents an organization’s direction defined by the:

  • Organizational purpose
  • Corporate values
  • Strategic priorities
  • Behaviors that the organization rewards or punishes

Netflix’s purpose is: “We want to entertain the world. If we succeed, there is more laughter, more empathy, and more joy.”

The company has a total of 10 values that are extensible described in its culture manifesto. The updated version emphasizes inclusion and integrity–Netflix wants to separate itself from the Silicon Valley playground.

That’s clearly manifested in the behaviors that Netflix punishes: there’s zero tolerance for “brilliant jerks,” employee harassment, or using confidential information for inside trading.

The company rewards Dream Teams (sustained ‘A’ performance and rapid recovery from mistakes). Freedom and responsibility continue to be the guiding principles.

In terms of priorities, the company emphasizes freedom and sustained performance:

Freedom and responsibility even over control.

People even over having rules.

Star players even over adequate performers.

Performance even over effort.

Netflix Culture Design Canvas: The Emotional Culture

Netflix promotes Psychological Safety and ongoing feedback by encouraging people to be selfless, help others, and considering “silent disagreement” as unacceptable.

Disagreement is encouraged, and it must happen openly and to say things to employees to their faces (not behind their backs).

Regular, candid feedback is encouraged even if it might feel uncomfortable. Questions like “What could I be doing better?” or “What feedback have I yet not shared?” promotes people to learn and help each other grow.

In terms of rituals, Netflix promotes a “Pick up the trash” mentality. If you see that something is not working or broken, fix it. Don’t expect someone else to “pick up the trash” as it happens in most companies.

Netflix also offers “adequate performers” a generous severance package. This ritual ensures that the company only has Dream Teams.

Netflix Culture Design Canvas: The Rational Culture

When a company has a clear, powerful culture, there’s no need for too many rules. That’s precisely Netflix’s case. Though it has some guiding principles to encourage people to make the right decisions based on the “freedom and responsibility” principle.

“Act in Netflix’s best interest” or “Take vacation” are simple, open rules that show that the company treats its employees like grown-ups. Rather than telling them what to do (or not), Netflix gives people the freedom to “do what’s best for Netflix,” depending on the context.

Netflix’s competitive and high-performing culture has effective scheduled meetings. There’s no room for wasting time: meetings start and end on time and are meant to get things done.

The notion of freedom and responsibility also applies to decision-making. Managers’ role is to provide context, not to decide–unless an employee is unsure about what’s the right call.

When it comes to more complex, significant decisions, there is a responsible captain of the ship who makes a judgment call after sharing and digesting others’ views.

Netflix avoids committees or majority votes. Once the impact of a decision becomes clearer, the team reflects on the outcome and how they can make better calls next time.

Netflix’s culture is one of the best examples of an organization that trusts its employees to drive the organization forward. With freedom comes responsibility, what about your workplace culture?

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Sources used for this culture design canvas example

Netflix Culture Updated Version

Netflix Culture Deck